With our marketing team you will:
• Expand the use and reach of products and applications that help people live healthier, happier lives
• Be responsible for developing best-in-class marketing programs and experiences in a fast-paced, agile, startup environment and ensuring that HealthTap attracts the world's best partners
• Work closely with engineering, product management, business development, and company leaders to successfully identify and establish marketing programs from early stage goals and product concepts through successful implementation

As our Director of Marketing you will also:
• Be responsible for developing and executing the marketing strategy for HealthTap's future digital products, including responsibility for product positioning, marketing mix, and budget
• Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide
• Orchestrate successful worldwide product marketing programs throughout the entire program/product/service lifecycle, and work closely with the User Experience and Product Management teams to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers

You:
• Are a pragmatic visionary that can translate business and human needs into useful, indispensable customer-focused solutions
• Are responsive, flexible, and able to succeed in an open and collaborative peer environment.
• Are passionate about helping people live happier, healthier lives, technology, data, and business strategy

You also:
• Possess a keen instinct for developing compelling marketing initiatives, have the aptitude to deliver on team ideas, and have the business sense to drive goals and strategies to success
• Have a deep understanding of the Internet, digital, and mobile industries and want to leverage this to lead innovative and high impact marketing programs
• Are a flexible, results-oriented, and experienced senior leader ready and able to drive numerous initiatives

Key Responsibilities
• Develop the product line's strategic marketing plan and annual calendar
• Hire and develop a world-class marketing team
• Determine the appropriate methods and system of metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and specific metric results
• Develop rigorous testing programs to maximize marketing effectiveness
• Drive strategy for targeting and growing new customer segments, and optimizing messaging and marketing programs per channel and per market
• Drive cooperative marketing programs with partners
• Work in a broad range of marketing disciplines including mass media, PR, social media, SEO, affiliate marketing, and other areas
• Establish process for creative sourcing and development through internal creative resources, traditional agencies and through not so traditional means
• Establish and manage a scheduling workflow and appropriate planning tools

Qualifications and Experience (specific)
• 8+ years of experience in a business role: marketing, business development, market research, project/partner/product management, solutions architecture and/or related positions
• 5+ years of experience in marketing
• Experience working with a recognized brand and successfully transforming innovative concepts into category leaders
• Comfortable both with the science and art of marketing, and experienced in using one to inform the other.
• Experience structuring and negotiating complex marketing deals
• Proven track record in new online services of user acquisition and retention, and of fostering and sustaining user engagement.
• Experience with marketing/business models and data analysis
• An informed set of core values regarding marketing, technology, and business communication, and the ability to present them with eloquence, concision, and conviction
• Know how to apply the methods of marketing to ensure clarity of strategy, positioning and execution priorities, and are comfortable thinking big and diving deep

Qualifications and Experience (general)
• Bachelor's Degree (MBA a plus)
• Experience in online and mobile businesses
• Ability to work in fast-paced environment and resourceful in achieving success while prioritizing and managing multiple responsibilities
• Strong oral and written communication skills and a proven ability to influence others internally and externally
• Demonstrated ability to understand and discuss technical concepts, schedule trade-offs and opportunistic new ideas with technical employees
• Sound business judgment and strong analytical thinking
• Proven ability to work cross-team and synthesize feedback and input from product management, engineering, and marketing
• Unwavering attention to detail with an acute awareness that everything counts
• Relentless desire for innovation, balanced with business needs, and customer expectations
• Committed to learning and expanding professional and technical knowledge

Passion and Positive Energy
• Passionate about healthcare and well being, and helping people lead healthier lives, as well as positivity and potential
• Excited about working in a startup environment (experience in working at a startup a plus)
• Concrete desire to change the world