Director of eCommerce, Amour vert
Join a rapidly growing, mission-driven company made up of passionate, hard-working individuals. Our mission is to provide chic, sustainable, and high quality clothing to stylish, eco-conscious women at an affordable price. Amour Vert’s collections prove that it is possible to be both fashionable and environmentally responsible. We believe that we can plant the seed for a fundamental transition in the fashion industry in which the prevailing practice is one of sustainability and mindfulness. Amour Vert’s clothing has been featured on E! News, ABC, Top Chef, People Magazine, Southern Living, and Lucky, as well as in numerous Eco-Conscious magazines and blogs such as Fashion Me Green, Natural Health, and Eco Stiletto.

If you have a love for fashion and a concern for the environment, you are driven, analytically-minded and consumer-focused, this would be the perfect position for you.

The Director of eCommerce will be responsible for spearheading and implementing the strategy of Amour Vert’s Webshop. This vital role for the organization will include, choosing the merchandise, messaging and layout of the website. The Director of eCommerce will develop online promotions and events specific to webshop customers. Additionally, this role will be focused on driving new traffic to the site, converting visitors into paying customers, and then maximizing the lifetime value of these customers. S/He will be responsible for SEO, SEM as well as testing additional online marketing channels.

The Director of eCommerce Marketing will report to the CEO and work with the Sales, Design, and Fulfillment teams.

Responsibilities
• Webshop Merchandising: Decide what inventory is best suited to drive high ROI for the webshop . Coordinate closely with the Design and Shipping teams to determine inventory levels and plan for new merchandise available for the season.
• Webshop Design and Layout: Think strategically about the design of the website to create serendipity with a user-friendly experience and logical flow. Develop compelling graphics, messaging, promotions and events to draw in visitors and encourage conversion. Test and monitor performance of different messaging and website layout designs.
• Internet Marketing: Develop the strategy and implementation of Search Engine Optimization and Search Engine Marketing campaigns. Test new marketing channels and ad formats to determine what drives the highest ROI. Determine monthly goals, develop a marketing budget and monitor ongoing performance. Continually test and iterate, and deliver analysis of results and ROI to team.
• Analysis and Reporting: Keep Marketing Dashboard reports up-to-date for reporting results of various marketing campaigns as well as overall webshop performance. From data, develop insights and strategies for future testing and improvement.
• Build a winning team!

Experience
• College Degree and relevant experience, MBA a plus
• 5+ Years of Online Marketing Experience – Significant experience managing a company’s Search Engine Optimization, Search Engine Marketing and Facebook advertising campaigns and track record of helping a company significantly improve ROI through these marketing techniques.
• Online Merchandising – Experience developing the merchandise strategy for a leading eCommerce site. Testing the layout, design, and messaging of the site to optimize user experience and conversion.
• Analytics – Knowledge of Google Analytics and significant experience evaluating online marketing campaigns and website performance to make insightful decisions to improve ROI. Daily, weekly, and monthly reporting of webshop and marketing campaigns to executive team.

Skills and Characteristics
• Passion for fashion and the environment
• Action-oriented self-starter
• Data and metrics-driven
• Consumer-focused
• Creative and innovative
• Strategic, analytical thinker
• Sharp business mindset
• Fast learner who likes to be intellectually challenged
• Influential communication skills
• Strong interpersonal skills
• Organized and strong attention-to-detail
• Resourceful and focused on driving ROI
• Positive attitude
• Collaborative

To apply for this job, look at our webshop www.amourvert.com. Impress us with your resume and a cover letter succinctly describing the three most urgent things you believe we should change or add on our current webshop. Send your resume and cover letter to jobs@amourvert.com.