Co-founded Élever Professional in 2010 after developing the sales and marketing program for Hawkes Winery, an Alexander Valley Cabernet producer he quickly led to cult status. In 2005, co-founded Duende Winery. Prior to wine, worked in fashion. Prior to fashion, worked in tech. Prior to Tech, worked in Education. Held a paper route for a couple weeks prior to that, but that got boring and didn't pay very well.